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General Session Case-Study [clear filter]
Wednesday, December 5

9:15am PST

Measuring Your Communications “Inside the Box” & Engaging Frontline Employees - FedEx Freight
At FedEx Freight Communications, it’s all about measure, measure, measure. Learn how FXF Communications uses a quality mindset to measure its internal communications, without fancy tools and programs, so the right content is in the right channel at the right time. You will also learn how the company reaches its frontline, which is the vast majority of its 40,000-team member population.

  • Learn how to take an “inside the box” approach to measuring your communications
  • How to develop a Communications Effectiveness Survey
  • Value of using dashboards and scorecards to support your communications initiatives
  • Engage the frontline with useable and useful content

Wes Milligan, Internal Communications Manager
FedEx Freight

avatar for Wes Milligan

Wes Milligan

Internal Communications Manager, FedEx Freight
Wes Milligan is the Internal Communications Manager at FedEx Freight. He joined FedEx in 2011, and has more than 13 years of internal communications experience. He is also an award-winning journalist, started and sold a newspaper, and graduated from the University of Missouri School... Read More →

Wednesday December 5, 2018 9:15am - 9:50am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

9:50am PST

Can I Get a Thumbs Up? How to Maximize Internal Social Platforms to Engage Employees - Firehouse Subs
The way in which we communicate in our daily lives is constantly evolving and it’s important to also stay on top of the trend at the office. When we speak to our employees in the way they prefer and in the means that will reach them, we have a better chance of them hearing us and talking to us.

Through an internal social platform like Workplace – Firehouse Subs has been able to successfully engage their HQ employees – even those constantly in the field -- with exciting posts that contain things like videos, memes, gifs, emojis – they’re giving everyone the chance to read and speak their “language.”

Discover the best ways to maximize your internal social platforms, including how to:
  • Create a content calendar to keep engagement up
  • Use videos in place of text
  • Tap into your platform “champions” to build excitement

Angela Daidone, Senior Manager of Corporate Communications                    
Firehouse Subs        

avatar for Angela Daidone

Angela Daidone

Senior Manager of Corporate Communications, Firehouse Subs
Angela Daidone graduated Summa Cum Laude in 2012, with a Bachelor of Arts Degree in Communications from Flagler College. She spent two years working in marketing for a technology company in Ormond Beach, FL and later found her niche in the foodservice industry when she began her career... Read More →

Wednesday December 5, 2018 9:50am - 10:25am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

10:45am PST

Putting the Employee in Employee Communications - Valvoline
Like a lot of organizations, I bet yours, like Valvoline, have said something like, “We put our people first” or “Our people are our most important asset.” But do you do that with your employee communications, especially when non-wired employees are involved? Using years of experience in features journalism, learn how changing your mindset to put people at the center of employee communications can get you beyond just making announcements and being a conduit for top-down messages to becoming an engaging storyteller who accomplishes business goals, enhances culture and builds community within your organization.

Discover how to increase employee engagement, including how to:
  • Use basic tenets of features journalism to reach and engage your workforce, especially untethered or non-wired employees.
  • Use diversity and the “people like me” concept to drive engagement.
  • Understand why we should strive to avoid writing and communicating about things.
  • Reconceive just about any communication to put people at its center

Scott Shive, Internal Communications Manager

avatar for Scott Shive

Scott Shive

Internal Communications Manager, Valvoline
Scott Shive, internal communications manager at Valvoline Inc., is an award-winning communicator and former journalist focused on achieving business goals by putting people at the heart of internal communications. Using his nearly two decades as a journalist and editor, he helps companies... Read More →

Wednesday December 5, 2018 10:45am - 11:20am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

11:20am PST

Engage and Inform Employees Quickly and Efficently Using a Mobile App - IQVIA + Social Chorus
Quintiles and IMS Health have come together to become IQVIA, The Human Data Science Company™ Inspired by the industry they help. IQVIA is committed to providing solutions that enable life sciences companies to innovate with confidence, maximize their opportunities and ultimately drive human health outcomes forward.

Working in the health industry has a number of hurdles, one being keeping employees - wherever they may be - informed, engaged, and locked in. It's not enough to just be sure they're receiving messages, but they are engaging in them, providing feedback, and being a part of the big picture.

Learn how IQVIA came to the decision to invest in a mobile app, including the steps they took to:

  • Receive buy-in for this new communications tool
  • Decide the content to be shared on the mobile app
  • Encourage employees to download - and more importantly use - the employee app
  • Ensure success fro launch until today

Jennifer Harrison, Director, Corporate Communications              

avatar for Jennifer Harrison

Jennifer Harrison

Director, Corporate Communications, IQVIA
First and foremost, I am a communicator who knows how to write. With more than 20 years of business communications and public relations experience — including working for two Fortune 500 companies — I have the know-how and specific skills needed to protect and enhance a company's... Read More →

Wednesday December 5, 2018 11:20am - 11:55am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

2:05pm PST

Using Social Collaboration Platforms and Innovation to Drive People Connectivity - Christian Living Communities + Beekeeper
Senior living non-profit, Christian Living Communities (CLC), needed to connect 630 team members across six locations to digitize operations from HR forms to onboarding resources. In addition to creating unified communications between office employees and those working directly with residents, CLC needed efficient internal communications to connect day and night shift employees and keep engagement high.
Beekeeper’s team app has substantially reduced distribution of and following up on workforce meeting reminders and trainings. With safety as a top priority, CLC employees can instantly distribute and access emergency alerts.
Learn how you can boost employee collaboration, including how to: 
  • Deploy maintenance updates and workforce-wide crisis communications
  • Celebrate exemplary employee performance and promote their core values
  • Use internal communication tools like image sharing and real-time messaging for employee engagement

Pam Sullivan, Vice-President of Communications
Christian Living Communities

avatar for Pam Sullivan

Pam Sullivan

Vice President of Communications, Christian Living Communities
Pam Sullivan began her career in senior living with Christian Living Communities (CLC) in 2004. She has held various positions with CLC including Development Director. Pam is responsible for bringing together CLC’s marketing and sales functions, communications, public relations... Read More →

Wednesday December 5, 2018 2:05pm - 2:40pm PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

3:45pm PST

Breaking down the Silos in a Multigenerational, Widespread Workforce - ABC Fine Wine & Spirits
A company is only as strong as how engaged its team members feel connected to it, both professionally and personally. When team members feel like it is just a job and they are not part of a larger team, it can be easy to lose enthusiasm.

Through a series of innovative games, team building events, and service excellence initiatives, ABC Fine Wine & Spirits has been able to drive team member engagement and excitement about their work. The goal was to bridge the gap between team members and across a workforce of team members from different generations. Through non-traditional team building events, ABC Fine Wine & Spirits has been actively engaging both office and field team members to work together as a collective unit rather than silos independently from each other.
Learn first-hand best practices to break down silos, bridge a multi-generational gap, and engage deskless workers, including how to:

  • Design non-traditional team building events
  • Shift an established culture of silos to collaboration
  • Use digital media to build a stronger culture of engagement (Facebook, Intranet)
  • Handle push back from team members and increase executive support

Naomi Allen, Internal Communications Coordinator
ABC Fine Wine & Spirits

avatar for Naomi Allen

Naomi Allen

Internal Communications Coordinator, ABC Fine Wine & Spirits
Naomi Allen has been working in communications for over ten years, in positions ranging from e-retailer brand development, to non-profit, and retail. She has extensive experience in building a strong company culture, creating and implementing multimedia marketing campaigns and building... Read More →

Wednesday December 5, 2018 3:45pm - 4:20pm PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA
Thursday, December 6

8:30am PST

Day 2 Kick off and Chairperson's Address: Is Your Internal Communications Strategy Broken? - Audacity
Internal communication is the powerful force behind today's most profitable businesses, engaged employees, enviable cultures, satisfied customers, and thriving enterprises.

And yet, according to a recent report by Poppulo, only 35% of internal communications functions have a long-term internal communications strategy in place.

As globalization and the rate of technological change continue to increase exponentially, effective internal communications will become more mission-critical than ever before. So, why are we stuck in gridlock?

Jason Anthoine, Managing Founder

avatar for Jason Anthoine

Jason Anthoine

Managing Founder, Audacity
Jason was raised in a small Southern town in a blue-collar home. His dad was an assembly-line foreman at a school bus factory and his mom was a secretary at the bank. From them, he learned the value of an honest day’s work and the pride that comes from doing work that matters and... Read More →

Thursday December 6, 2018 8:30am - 9:15am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

9:15am PST

How Do You Keep Virtual Employees Connected, Informed and Engaged? - Ultimate Software
At Ultimate Software, where approximately 40 percent of the workforce is virtual, one of the strengths is their People First culture. This culture has helped them regularly be ranked highly in the Fortune Great Place to Work survey. The challenge is, how does and organization connect those employees who rarely, if ever, visit an office to your culture?

Through the use of a number of outreach programs, Ultimate Software hasbeen able to create an environment in which virtual employees can feel just as connected as those who come to an office every day. Learn how you too can keep your employees who aren't in the office connected, informed, and engaged, including how to:
  • Connect virtual employees  to your company culture, and to each other
  • Communicate to virtual employees
  • Keep these employees informed with information pertinent to them
  • Conduct meetings when attendees are virtual

Alexis Sheehy, Employee Engagement Manager
Ultimate Software

Mark Williams, Employee Communications Manager
Ultimate Software 

avatar for Alexis Sheehy

Alexis Sheehy

Employee Engagement Manager, Ultimate Software
Alexis Sheehy is the Employee Engagement Manager at Ultimate Software, one of the leading HCM providers in the United States. Alexis has a gift for strategy and has been building programs for many years. She has worked with executive leaders most of her career and leads a team at... Read More →
avatar for Mark Williams

Mark Williams

Employee Communications Manager, Ultimate Software
Mark Williams is the Employee Communications Manager at Ultimate Software, one of the leading HCM providers in the United States. Mark is a veteran corporate communications practitioner with experience in internal and external communications, and is a former journalist. At Ultimate... Read More →

Thursday December 6, 2018 9:15am - 9:50am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

10:10am PST

Building a Culture of Ownership and Engagement Through the UPMC Experience - UPMC Children’s Hospital of Pittsburgh
It is one thing to tell people that what they do matters; it is another thing entirely to make them believe it.

Learn how UPMC has moved the needle on employee engagement at all levels of the organization by creating an ownership culture where everyone is valued.

Leave this session equipped with the knowledge to enhance your culture and engagement strategy, including:

  • How “inverting the pyramid” can turn the old way of thinking on its head and shifts the paradigm of effective leadership
  • Practical steps you can take to help build an ownership culture
  • What true employee engagement and empowerment does and doesn’t mean
  • How certain key behaviors should be hardwired into employees, to create a better culture for customers and each other
  • Actionable steps and measurable results have shown this approach is making a difference

Amy Collins Law, Senior Manager, Internal Communications           
UPMC Children’s Hospital of Pittsburgh

avatar for Amy Collins Law

Amy Collins Law

Senior Manager, Internal Communications, UPMC
Amy Collins Law is a senior manager, internal communications, at UPMC (University of Pittsburgh Medical Center), a $16 billion integrated health system with more than 80,000 employees. Amy manages employee communications for six UPMC hospitals including the flagship hospital, UPMC... Read More →

Thursday December 6, 2018 10:10am - 10:45am PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

1:45pm PST

Kennedy Space Center Strategy Update: "Connection and Engagement" - NASA Kennedy Space Center
The release of NASA’s 2014 Strategic Plan kicked off efforts to update KSC’s Strategy. However, before they did that, we wanted to determine the best way to update it - what would resonate best with employees, help them feel connected?

Learn how to connect and engage the employees, including how to:

  • Make employees feel like they are part of the bigger picture
  • Take advantage of the events/ products that result from enhanced employee connection
  • Improve collaboration no matter where your employees are 

Suzy Cunningham, Strategy & Integration Manager
NASA Kennedy Space Center, Communications and Public Engagement 

avatar for Suzy Cunningham

Suzy Cunningham

Strategy & Integration Manager, NASA Kennedy Space Center, Communications and Public Engagement
Ms. Suzy Cunningham is Kennedy Space Center’s (KSC’s) Strategy & Integration Mgr. for Communication and Public Engagement (CPE). She works with NASA, Industry, Academic, DoD, & other state/federal leaders to research community, Center, and organizational issues and initiatives... Read More →

Thursday December 6, 2018 1:45pm - 2:20pm PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA

2:20pm PST

Understand the Role of Leadership in the Communications and Employee Engagement Process - ConocoPhillips Lower 48
Details coming soon!

Renee Griffin, Senior Digital Analyst

Thursday December 6, 2018 2:20pm - 2:55pm PST
Hilton Miami Downtown 1601 Biscayne Blvd, Miami, FL 33132, USA